How a Simple Idea Turned Into a 12-Month Email Autoresponder That Saved a Business
When Sam took over his family’s third-generation hardware store in Oklahoma, he didn’t expect to spend months building an email list. The shop had solid foot traffic and loyal customers, but digital touchpoints were a mess—leaflets stuffed into bags, scattered phone numbers in folders, no consistent messaging. He learned fast: if you don’t collect data,
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